Oakland, CA (PRWEB) June 30, 2008
The NFL’s Oakland Raiders have purchased a BOD POD® Gold Standard Body Composition Tracking System from Life Measurement, Inc. The Raiders become the 15th NFL franchise to incorporate the BOD POD® device to measure players’ body composition and metabolism.
Born from university research, the BOD POD® has become the practical gold standard for fast, accurate, and safe body composition analysis in the elite athletic community. NFL, collegiate, MLB, Olympic, and premier athletic programs are utilizing the BOD POD to:
Accurately assess lean body mass and fat mass of players
Track the effectiveness of nutrition, rehabilitation, and training programs;
Develop individual, sport, and/or position-specific body composition goals and ranges;
Assess caloric requirements through Resting Metabolic Rate (RMR) and Total Energy Expenditure (TEE) analysis;
Provide athletes with additional motivation and knowledge on body health;
Accommodate a wide range of subjects (size, race, and gender).
The BOD POD® allows elite athletic programs to implement a far safer protocol of managing and tracking both fat and fat-free mass, rather than the overall weight, of their athletes. This type of analysis discourages dangerous weight management practices (dehydration or weight gain by adding suboptimal fat) and creates personalized information to improve health and performance.
NFL clients include: Baltimore Ravens, Buffalo Bills, Carolina Panthers, Chicago Bears, Cleveland Browns, Detroit Lions, Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Miami Dolphins, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, and the Washington Redskins. In addition, the BOD POD is the official body composition assessment instrument for the NFL Scouting Combine held annually in Indianapolis.
About Life Measurement, Inc
Life Measurement, Inc. (LMI) develops, manufactures, and markets medical devices designed to provide the most accurate body composition and metabolic assessments in infants, children, and adults. Our versatile products are used worldwide in medical research, clinical, athletic, military, and health & fitness settings. LMI is committed to expanding the applications of body composition analysis for improved health and performance. For further information visit www.bodpod.com
Contact:
Tammy Callahan
Life Measurement, Inc
925 676 6002
tcallahan@bodpod.com
###
