Video About Goodwill Wins Global Competition

March 24, 2012

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Video About Goodwill Wins Global Competition

Goodwill Industries International

Rockville, MD (Vocus) November 12, 2010

The League of American Communications Professionals (LACP) awarded Goodwill Industries International a platinum award, the highest award in the organizational video category for the 2010 Spotlight Awards. The video ‘Goodwill®: Building Job Opportunities, Stronger Families and Vibrant Communities’ showcases Goodwill’s mission of helping people find jobs, be independent and strengthen their communities. See the video on our YouTube channel.

The project chronicles how Goodwill helps people find employment, which in turn allows them to better care for their families and contribute to their communities. The League received more than 1,100 entries from more than a dozen countries, representing a broad range of industries and organizational sizes. The video was also named #64 on LACP’s top 100 list of Communications Materials of 2010. Goodwill Industries International’s Communications and Public Affairs team produced the video with a group of freelance crewmembers.

“The video features Wendy Wallo, Anthony Cornell and Christie Jarrell, just three of the nearly two million people that benefited from Goodwill services last year,” said Jim Gibbons, president and CEO of Goodwill Industries International. “This video shows how Goodwill agencies are good stewards of the public’s donations; helping people in local communities find employment.”

Judges for the 2010 Spotlight Awards were communications professionals from diverse sectors, including Fortune 500 companies, the manufacturing and services industries, and nonprofit organizations.

“This year’s entry, ‘Goodwill: Building Job Opportunities, Stronger Families and Vibrant Communities,’ proves to be remarkable in light of tremendous competition,” said Christine Kennedy, LACP Managing Director. “Our belief is that the target audience will find the level of relevance to be superb, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message.”

Special thanks to the Goodwill Industries serving Central Virginia and Hampton Roads, Goodwill Industries of Northwest North Carolina and the Goodwill of Greater Washington for their contributions to this video project.

To see a complete list of winners or to learn more, visit

About Goodwill Industries International

Goodwill Industries International is a network of 165 community-based agencies in the United States and Canada with 14 affiliates in 13 other countries. Goodwill is one of North America’s top five most valuable and recognized nonprofit brands as well as a leading social services enterprise (Source: Cone Nonprofit Power Brand 100, 2009). Goodwill agencies are innovative and sustainable social enterprises that fund job training programs, employment placement services and other community-based programs by selling donated clothing and household items in nearly 2,500 retail stores and online at . Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. In 2009, nearly 2 million people in the United States and Canada benefited from Goodwill’s career services. Goodwill channels 83 percent of its revenues directly into its programs and services. To find a Goodwill location near you, use the online locator at , or call (800) 741-0186. Twitter: @GoodwillIntl. Facebook: GoodwillIntl.

About LACP

League of American Communications Professionals LLC (LACP) was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities. As part of this goal, LACP hosts a free monthly newsletter distributed via e-mail and quarterly competitions that target various disciplines within the communications field. Currently, more than 30,000 subscribers have received our monthly newsletter, which shares best practices; provides tools, tips, and resources to professionals; and hosts various forums to discuss industry trends and challenges. The quarterly competitions routinely include hundreds of entries from some of the most recognized organizations throughout the world. Visit LACP at Twitter:.@LACP Facebook: LACP.


Charlene Sarmiento

Media Relations Specialist

Goodwill Industries International





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