Smart Button Chooses SocketLabs Email Delivery Platform

March 2, 2012

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Smart Button Chooses SocketLabs Email Delivery Platform

Claymont, DE (PRWEB) February 23, 2009

SocketLabs, Inc., the leading provider of on-premise high volume email marketing server technology for the Microsoft Windows platform, announced today that, Smart Button, the leader in customer loyalty and rewards solutions, has deployed SocketLabs Hurricane Server Platform to power the email marketing capabilities within its Smart Button Loyalty Platform.

Smart Button is one of the leading providers of customer loyalty and rewards solutions. Through its Smart Button Loyalty Platform customers from retail, gaming to sports teams have been able to create and manage a customer loyalty and rewards program that helps in customer acquisition, retention and increased profits. Through the Loyalty Platform Smart Button clients can send bulk marketing and special offer email messages to their customers who have signed up for the rewards program.

Smart Button had been using a combination of third party providers and in-house solutions for their email delivery. While effective it was costly and did not provide the level of flexibility and reporting their customers desired.

“The Hurricane MTA Server will allow us to further reduce costs while providing tighter integration with our platform. The ease of setup and configuration allowed us to complete this transition in a short period of time,” according to Sam Forker, Chief Technologist at Smart Button.

Smart Button discovered the SocketLabs Hurricane SMTP server and determined that its combination of high performance and high deliverability gave them an effective on-premise service provider replacement. It also enabled them to tightly integrate the MTA Server with its Loyalty Platform through Hurricane MTA Server’s real-time .Net API, enabling the desired level of email campaign reporting they were seeking.

“Hurricane MTA Server is more than just a piece of infrastructure. Through its .Net integration capabilities companies like Smart Button are able to gain access to bulk email campaign results in real-time”, remarked John Alessi, President of SocketLabs, “We are excited to work with Smart Button to bring an enhanced email marketing solution to their customers.”

About Smart Button

Smart Button is a leading developer of loyalty marketing solutions and rewards programs for the retail, sports, entertainment and leisure industries. Smart Button’s SaaS, web-based loyalty platform helps companies identify their most loyal customers, tailor and segment customer data and use that information to market more effectively. The platform enables clients to capture, track and profile in-depth information about their customer across multiple transactions and touch points and provides comprehensive insight into valuable information that can help clients build one-to-one relationships with their patrons.

Smart Button’s loyalty platform has been helping organizations achieve their business objectives since 1994. Clients include Kampgrounds of America, Inc. (KOA), Oakland Raiders, San Diego Padres, Arizona Diamondbacks, the Wilmington Riverfront, Churchill Downs, the Los Angeles Sparks and George Mason University. Smart Button is headquartered in Newark, DE.

Visit for more information.

About SocketLabs, Inc.

SocketLabs, Inc. is the leading provider of high volume on-premise marketing and transactional email delivery solutions for the Microsoft Windows platform. With over 10 years experience in building email systems, and solving deliverability issues, SocketLabs helps organizations achieve scalability and hit the inbox.

Visit for more information.

SocketLabs, Hurricane and Hurricane Server are trademarks of SocketLabs, Inc. All other trademarks are property of their respective owners.

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