New Inventory Management Tool/Product Suite Is Launched For BoatTrader and Dealers

March 17, 2012

New Inventory Management Tool/Product Suite Is Launched For BoatTrader and Dealers

Norfolk, VA (PRWEB) February 08, 2012

Dominion Marine Media, the division of Dominion Enterprises that operates, and, has launched BoatsCentral, a new inventory management tool (IMT) and product suite for BoatTrader and dealers.

As a product suite, BoatsCentral provides dealers with a comprehensive business solution including:

    Robust lead management system that tracks leads from online and traditional sources
    User-friendly dashboard and real-time performance reports website editor to maintain and update online storefronts
    Account management

“These tools give dealers the ability to manage their online business efficiently and independently,” said Courtney Chalmers, director of marketing, Dominion Marine Media. “Inventory displayed on Boat Trader and reaches 2.1 million users each month. With 5% of those visitors becoming leads, it is imperative that marine dealers have a system to quickly and easily upload and manage inventory, respond to and nurture online leads and provide in-store customers with professional print-outs on-demand.”

BoatsCentral also gives dealers the ability to:

    Create, update and manage boat, engine and trailer advertisements, including access to historical changes and performance for listings
    Enhance individual ads on any Dominion Marine Media portal
    Export inventory to multiple sites within the Dominion Marine Media network
    Email listings to clients
    Print professional & high quality listings
    Maintain a history log of each advertisement
    Easily upload video to all inventory listings

Dealers are taking note of the improved system. Debbie Mongelli of Inlet Boat Brokers shared, “I really enjoy how the new BoatsCentral allows me to upload multiple photos at one time. It’s much more user-friendly than the previous system.”

About Dominion Marine Media

Dominion Marine Media (DMM) is the Internet partner of choice for the recreational

marine industry and operates the three market leading web portals –, and DMM is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. DMM has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries. In 2010, over 38 million unique visitors spent time researching products on DMM web and mobile sites, apps and social media outlets. DMM’s global reach includes 22 localized web portals which are translated into 13 languages.


Vocus©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Related Seattle Mariners Press Releases

Tags: , , , , , , ,