New Inventory Management Tool/Product Suite Is Launched For BoatTrader and Boats.com Dealers
Norfolk, VA (PRWEB) February 08, 2012
Dominion Marine Media, the division of Dominion Enterprises that operates YachtWorld.com, BoatTrader.com and Boats.com, has launched BoatsCentral, a new inventory management tool (IMT) and product suite for BoatTrader and Boats.com dealers.
As a product suite, BoatsCentral provides dealers with a comprehensive business solution including:
Robust lead management system that tracks leads from online and traditional sources
User-friendly dashboard and real-time performance reports
Boats.com website editor to maintain and update online storefronts
Account management
“These tools give dealers the ability to manage their online business efficiently and independently,” said Courtney Chalmers, director of marketing, Dominion Marine Media. “Inventory displayed on Boat Trader and Boats.com reaches 2.1 million users each month. With 5% of those visitors becoming leads, it is imperative that marine dealers have a system to quickly and easily upload and manage inventory, respond to and nurture online leads and provide in-store customers with professional print-outs on-demand.”
BoatsCentral also gives dealers the ability to:
Create, update and manage boat, engine and trailer advertisements, including access to historical changes and performance for listings
Enhance individual ads on any Dominion Marine Media portal
Export inventory to multiple sites within the Dominion Marine Media network
Email listings to clients
Print professional & high quality listings
Maintain a history log of each advertisement
Easily upload video to all inventory listings
Dealers are taking note of the improved system. Debbie Mongelli of Inlet Boat Brokers shared, “I really enjoy how the new BoatsCentral allows me to upload multiple photos at one time. It’s much more user-friendly than the previous system.”
About Dominion Marine Media
Dominion Marine Media (DMM) is the Internet partner of choice for the recreational
marine industry and operates the three market leading web portals – http://www.boats.com,
http://www.yachtworld.com and http://www.boattrader.com. DMM is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. DMM has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries. In 2010, over 38 million unique visitors spent time researching products on DMM web and mobile sites, apps and social media outlets. DMM’s global reach includes 22 localized web portals which are translated into 13 languages.
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