Adorama Camera Celebrates New York Giants’ Super Bowl Appearance with Special Online Features about Sports Photography

February 22, 2012

Adorama Camera Celebrates New York Giants’ Super Bowl Appearance with Special Online Features about Sports Photography

Chelsea, New York City (PRWEB) February 02, 2012

The Super Bowl has been the subject of some of sports photography’s most iconic images. With that culminating contest of this football season taking place next Sunday, Adorama aims to inspire photographers across America with a special online guide to the art and craft of shooting sports. Visitors to the Adorama Learning Center will find over a dozen valuable articles and videos, including detailed how-to’s on shooting football, basketball, and baseball. And since now’s the time when those three big seasons intersect, there’s even a feature on how to photograph winter sports.

As the Official Electronics Retailer of the New York Giants, Adorama is more than a camera store, offering everything from iPads to big-screen TVs. But its original, core expertise has always been in photography. Whether online at or at Adorama’s New York City superstore, Adorama has all the gear a sports photographer could ever want.

That gear isn’t all pro-level, though—there’s plenty that’s within the budget of all kinds of amateur photographer. Likewise, the sports content on the Adorama Learning Center is as valuable to soccer moms shooting four-foot forwards as it is to serious amateurs shooting high-school games. Even so, professional photographers can be a source of both information and inspiration. That’s why visitors will find an Adorama-exclusive interview with Sports Illustrated photographers Peter Read Miller and Damian Strohmeyer—about the friendly but intense competition to grab that coveted cover shot.

The Adorama Learning Center’s Super Bowl package also includes Adorama TV video interviews with professional sports photographers. Subjects include Gene Lower, official photographer of football’s Arizona Cardinals, and John Willey, team photographer of baseball’s Arizona Diamondbacks.

Adorama has learned that sports and photography go hand in hand. A recent survey by Colligent, a social-media analytics firm, compared the virtual tastes of New York Giants fans vs. fans of the team’s Super Bowl rival, the New England Patriots. The survey found that when it came to brand preferences, Giants fans are most engaged with Adorama, which even edged out sports mecca Madison Square Garden and athletic shoe maker Reebok. What does that tell you? That the next best thing to watching sports action is a good photograph of it.

For more information about Adorama’s editorial program and photographic resources, please contact Russell Hart at russellh(at)adorama(dot)com or (212) 741-0052, ext. 2423.

About Adorama: As one of the nation’s largest photo retail and mail order suppliers, Adorama has served professional and amateur photographers for 33 years. It has recently expanded its service to the community through online photo education (the Adorama Learning Center and Adorama TV) and on-site workshops, programs that make it a unique industry resource. Adorama’s vast product offerings now encompass home entertainment, mobile computing, and professional audio, while its services include an in-house photo lab (AdoramaPix) and pro equipment rental (Adorama Rental Company). Knowledgeable staff and unbeatable pricing make Adorama a one-stop shop for all your photo and technology needs. Visit


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