Walter E. Smithe Furniture Brothers Say ‘Go Cubs’ In New TV Ad

February 2, 2011

Chicago, IL (PRWEB) October 4, 2008

As playoff fever sweeps the Windy City, Walter E. Smithe Furniture ( is launching a TV commercial showcasing the Smithe brothers’ lifelong devotion to the Chicago Cubs.

The ad, which starts airing Oct. 4, is done in music video style, to 7th Heaven’s “This Summer’s Gonna Last Forever.”

“It’s our favorite Cubs rally song,” says Tim Smithe, middle brother and creative force behind the company’s ongoing series of original commercials, which typically feature pop culture themes.

Filmed at Wrigley Field, the action-packed footage shows Tim, along with brothers Walter and Mark, throwing a ball, running bases, even enjoying a celebratory “bump.” Wearing Cubs hats, they munch on peanuts, do a little singing, drumming and piano playing. Then – by the magic of digital editing – they engrave a Walter E. Smithe Furniture logo in the Friendly Confines outfield.

The commercial also features appearances by Chicago baseball legends Ernie Banks and Billy Williams, who previously starred in Smithe’s “Field of Dreams” TV ad.

While the Smithes are known for promising customers “you dream it, we build it,” they realize that baseball, unfortunately, isn’t a sure thing. As such, they end the spot by reminding Cubs fans that “you’ve dreamed it for 100 years.”

About Walter E. Smithe

Walter E. Smithe is a four-generation, family owned and operated furniture retailer that originated in 1945 on Chicago’s northwest side. Today, from its Itasca, Ill., headquarters, it operates 13 showrooms throughout Chicagoland and northwest Indiana. The company’s “you dream it, we build it” approach allows consumers to customize their furniture purchases with thousands of different upholstery fabrics and leathers, and a variety of special treatments. Design services from more than 300 company designers are included with every purchase.

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