Essential Media Partners Launches New Discounted Pass for Washington DC Bus Tours and Attractions

February 12, 2011

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Essential Media Partners Launches New Discounted Pass for Washington DC Bus Tours and Attractions

The Now Pass DC

Washington, DC (PRWEB) September 2, 2010

Essential Media Partners (EMP) is excited to announce the launch of two new products under its new NOW-Washington DC Brand: the NOW PASS and NOW CARD just in time for the Labor Day Holiday Weekend.

The NOW PASS offers discounted open-top Washington DC bus tours that stop at all of DC’s must-see attractions at a discount of up to 40%. The tour, Open Top Sightseeing, is one of DC’s most popular sightseeing tours. NOW PASS purchasers will enjoy two-day consecutive use of this hop-on, hop-off tour that encompasses 30 stops throughout the nation’s Capital including: Lincoln Memorial, Vietnam Veterans Memorial, Washington Monument, Capitol Building, Jefferson Memorial, Arlington National Cemetery, The White House and more!

The on and off flexibility can make visiting DC a pleasant experience by having easy transportation to monuments, museums, shopping and dining facilities. In addition, this tour serves Georgetown and the National Cathedral all without changing buses. Visitors can create their own tour by choosing their stops.

For additional savings, The NOW PASS also includes free admission to two of DC’s most popular tourist attractions:

International Spy Museum – The first and only public museum in the United States solely dedicated to espionage and the only one in the world to provide a global perspective on the all-but-invisible intelligence profession.

Newseum – DC’s newest attraction offers visitors 250,000 square feet of an entirely unique experience that blends five centuries of news history with up-to-the-second technology and hands-on exhibits.

And the savings don’t stop there! The NOW PASS is one of the first multi-attraction pass that includes a built-in discount program—the NOW CARD. The NOW CARD provides cardholders access to discounts of up to 50% through special offers at restaurants, area activities, shopping and other must-see attractions in the DC area. The NOW CARD savings are included with every NOW PASS purchase

“The NOW PASS is truly unique. Not only does it provide savings on DC sightseeing tours and attractions, it also extends the pass holder’s savings even further through our NOW CARD discount program. Tourists, convention attendees, business travelers and locals can save hundreds by using the NOW CARD.” said Troy Barton, EMP Co-Founder.

The NOW PASS and NOW CARD are available for sale on the NOW Pass website and at TICKETPLACE located at 407 7th St. NW. The price is $ 59.95 for adults and $ 39.95 for children aged 3-12, and represents a 40% savings over regular priced tour packages.    

About NOW-Washington DC

NOW-Washington DC was developed by Essential Media Partners to create new opportunities for travelers to save on their next visit to DC by offering the most popular DC bus and sightseeing tours and attractions for one discounted price. NOW-Washington DC’s focus is on helping visitors save more and do more during their trip. For more information on the Now Pass,

About Essential Media Partners:

Founded in 2004, Essential Media Partners (EMP) is a boutique social media, destination marketing & publishing firm headquartered in downtown Washington, DC. EMP specializes in providing services for Destination Marketing Organizations and the Travel and Tourism Industry. EMP clients include The National Football League, Destination DC, Atlantic City Convention & Visitors Bureau, and The Smithsonian Institution. For more information about EMP please visit

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