Easton Hockey Chosen as Gear Supplier for Central Hockey League for 2010-2011 Season

January 30, 2011

Van Nuys, CA (PRWEB) August 20, 2010

Easton Sports, the industry leader in technologically advanced sports equipment, and the Central Hockey League, today announced a partnership wherein Easton will become an official equipment supplier of the CHL during the 2010-2011 season.

“We are extremely excited about Easton’s involvement and thrilled to be working with them,” said Duane Lewis, Commissioner for the CHL. “Easton is always at the cutting edge of technology when it comes to hockey gear, and that’s crucial.”

For the first time in six seasons, CHL players will be allowed to choose the Easton brand when it comes to sticks, pants and gloves not just skates and helmets. This partnership will only further add to the amount of Easton gear seen on players in the CHL in 2010.

“It is evident from watching hockey at all levels, from the NHL to the Olympics to games at local rinks, that Easton has become the premier hockey brand,” said Mark Hughes of Easton Hockey. “We look forward to expanding this relationship throughout the season and watching the CHL continue to grow in popularity.”

The arrangement will go into effect after the conclusion of the 2009-2010 season and the products will be on the ice from the drop of the opening puck of the 2010-2011 season.

To receive more information or schedule an interview, please contact Formula at 310-578-7050 or via email at kovacs(at)formulapr(dot)com.

About the CHL

The CHL recently completed its 18th season with the culmination of crowning the Rapid City Rush the 2010 Ray Miron Presidents’ Cup Champions. The league consists of 15 active member teams across nine states. The CHL saw close to two million fans attend games in each of the last two seasons and has regularly been the North American professional ‘AA’ hockey league leader in average attendance. The CHL is administered by a wholly-owned subsidiary of Global Entertainment Corporation, a company engaged in sports management, multi-purpose events and entertainment center and related real estate development, facility and venue management and marketing, venue food services and venue ticketing. For more information about the CHL visit the league’s website at www.centralhockeyleague.com.

About Easton Sports

Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey and cycling equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Asia. For further information, please visit the company online at www.eastonsports.com. Prior to the combination with Riddell Bell, Easton Sports was a subsidiary of Jas. D. Easton Inc. Other subsidiary companies of Jas. D. Easton, including Easton Technical Products and Hoyt, both based in Utah, are not impacted by this combination.


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